Born To Dare
“WE’RE DEVOTED TO THE CLASSIC. BUT REJECT THE STATUS QUO.”
Born from the will to go beyond the standards, Tudor’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity.
Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that (his) agents could sell at a more modest price than (his) Rolex watches, and yet could attain (its) standards of dependability”.
The Tudor of today has not drifted away from the original vision. While strictly adhering to the fundamentals of excellence, the design of a Tudor watch reinterprets a rich history to create something truly unique – a bold fusion of the original and the contemporary in an unrivalled proposition.
A TUDOR WATCH IS BORN TO DARE.
“FOR THOSE WHO ARE UP FOR ANYTHING. THOSE WHO FACE THEIR FEARS. THOSE WHO RE-INVENT THEMSELVES EVERY DAY.”
The wearers of a Tudor today are not so very different to those of the past. They are people with unconventional attitudes. People with ambition. People who are willing to pursue their passions – no matter where they take them. Like Tudor, they believe in learning from and building on past experiences to inform how they think and behave today.
Tudor wearers seek to find experiences that expand their world view. They appreciate exceptional craftsmanship and sense. They are as interested in how something is made as they are in what it is intended to do. They insist on owning the best tools for the job and pride themselves on being in the know.
Those who wear a Tudor share a thirst for discovery. A spirit of adventure. And the will to go further. They are curious. They are fearless.