Rolex
Purpose Beyond Time
Rolex's Perpetual Planet Initiative continues to lead the way, supporting explorers, scientists, and changemakers who are working to safeguard our planet. From backing ocean and mountain research with the National Geographic Society to supporting visionaries like Andrew Bastawrous who are transforming healthcare in underserved regions, Rolex's legacy is now one of both timekeeping and planet-keeping. Behind the scenes, Rolex continues to invest in renewable energy and sustainable operations across its Swiss facilities.
Omega
Leading the Charge with Recycled Luxury and Space Sustainability
As a key Swatch Group brand, Omega continues to integrate recycled gold and conflict-free diamonds across its collections. The brand has also shifted toward eco-conscious straps, incorporating materials like recycled PET and bio-sourced alternatives, setting a new benchmark in sustainable watchmaking.
Beyond Earth, Omega's commitment extends to the final frontier. Through its historic and ongoing partnership with NASA, Omega is contributing to space exploration that values sustainability , such as supporting missions focused on Earth observation and climate monitoring. This unique intersection of space science and environmental stewardship reinforces Omega's role not just as a watchmaker, but as a forward-thinking innovator aligned with global progress.
Window
Innovation with a Green Edge
Hublot continues to push the boundaries of design and innovation, with a focus on sustainability. Through verious creative partnership like the one with Nespresso, Hublot introduced the Big Bang Unico Nespresso Origin , a timepiece crafted from recycled aluminum coffee capsules and used coffee grounds, merging circular economy principles with haute horology.
This groundbreaking collaboration is part of Hublot's broader Material Fusion philosophy, which now embraces not only advanced materials but also environmentally responsible sourcing. From supporting marine conservation to exploring sustainable manufacturing methods, Hublot is proving that luxury can evolve in harmony with the planet.
TAG Heuer
Solar Power Meets Sophistication
TAG Heuer has expanded its investment in renewable energy, transitioning manufacturing sites to solar power and streamlining logistics to cut emissions. Their EcoDrive-inspired packaging, made with FSC-certified materials and free of unnecessary plastics, proves that sustainability can be part of the luxury experience - right from the unboxing.
But TAG Heuer's commitment goes beyond the box. As a long-standing partner in Formula 1, the brand is aligning itself with the sport's drive toward net-zero carbon emissions by 2030. Through technical innovation and its collaboration with F1 teams, TAG Heuer is supporting the push for more efficient engines, sustainable fuels, and greener operations - demonstrating how even in the high-octane world of racing, sustainability and performance can go hand in hand.
Longines
Efficient, Ethical, Elegant
Longines focuses on energy efficiency and ethical sourcing, with sustainability protocols embedded across its production network. It continues to refine processes in line with the Swatch Group's environmental goals, showing that heritage brands can adapt gracefully to the demands of a greener era.
Rado
Sustainable by Design
Rado's pioneering use of high-tech ceramics not only results in ultra-durable watches but also supports a more sustainable manufacturing model. The brand is reducing its environmental footprint by rethinking packaging, optimizing production waste, and exploring the circular potential of its signature materials.
Frédérique Constant
Built to Last, Built for Tomorrow
With a philosophy rooted in timelessness and longevity, Frédérique Constant takes a holistic approach to sustainability. Their watches are designed to endure - and so is their commitment to responsible practices. From recycled packaging to transparent sourcing, the brand continues to evolve thoughtfully.
What Does the Future Holds for Sustainable Luxury?
In 2025 and beyond, sustainability is no longer a trend it's an expectation. As technology advances and consumer awareness grows, luxury brands are embracing change with integrity and creativity. From carbon-neutral production to traceable supply chains and meaningful philanthropy, the bar is being raised.
For conscious consumers, choosing these brands should be more than aesthetics and investment. It should be about investing in craftsmanship that respects people and the planet. Whether it's a timepiece crafted from recycled gold or one that funds ocean research, every piece tells a deeper story.
Every tick can be a testament to progress. And every purchase, a step toward a more sustainable world.
Back 