Tag Heuer

MISSION

Excellence, precision and elegance are the exacting standards and impassioned commitments engendering the fabulous TAG Heuer Swiss luxury watch collection.

TAG Heuer is an extraordinary company which has continually revolutionized watchmaking since its creation back in 1860 by the young man, Edouard Heuer, aged just 20 years old. There have been major technical revolutions such as the oscillating pinion in 1887, aesthetic revolutions embodied in iconic models such as the TAG Heuer Carrera launched in 1963, and commercial revolutions that very quickly brought us legendary ambassadors such as Juan Manuel Fangio. But what really sets TAG Heuer apart is the exceptional quality of its watches and chronographs, of which we as a company are immensely proud. Reliable and robust, these objects are a joy to own and wear, and they form part of our everyday lives. What more could a watch manufacturer ask for?

Tag Heuer - Professional Timing at Shemer Jewellers, Johannesburg, South Africa

Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future. Our four communication universes - sport, music & art, lifestyle and heritage - reflect its deep-rooted values: team spirit, a taste for innovation, challenges and performance. Our wide community of ambassadors and friends of the brand reflects our core values of mental strength, disruptive attitude and ambition.

TAG Heuer is headquartered in La Chaux-de-Fonds, Switzerland and operates three additional production sites; mastering the whole watch watchmaking process: Research & Development, watch assembly and manufacturing of cases, dials and movements. TAG Heuer operated subsidiaries on all continents and is distributed in over 120 countries. TAG Heuer offers great career opportunities in Switzerland and internationally, within TAG Heuer as well as in the LVMH Group, the world leader of luxury; which TAG Heuer joined in 1999. Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset, and illustrates the unique culture of TAG Heuer.

To view our latest ranges visit: www.tagheuer.com

Tag Heuer - Professional Timing at Shemer Jewellers, Johannesburg, South Africa